Monday, July 13, 2009

The Barefoot Contessa's Advice


In her cookbook "Family Style" Ina Garten includes a full page titled "Turn Up The Volume." This caught my eye and explains what we try to accomplish with every installation. Put simply, we believe that music enriches and improves life, especially at a party. She writes:

"We've all had the experience. We're invited to dinner at a friend's house. We ring the doorbell and the host (maybe a little distraught) opens the door to a VERY quiet house. Oops! Are we the first to arrive, or - worse - is it the wrong day? Either way, we feel a bit ill at ease and the evening's off to a bad start.

Replay the opening scene with this difference: the host opens the door and you hear Roy Orbison belting out "Pretty Woman" or the Beach Boys rocking to "Good Vibrations." Not only do you know you've come to a party, but you feel good immediately. No matter what kind of day you've had, your spirits soar. And that's a great start for a fabulous evening."



Monday, July 6, 2009

Chepenik Financial


When Chepenik Financial needed a new flat screen in their conference room, they contacted Storch Entertainment. We've installed entertainment systems for two generations of Chepeniks, so we were happy to help. In addition to the conference room, we retrofitted flat panel televisions in a few of the offices for access to MSNBC, Bloomberg, etc.

Lastly, we installed an iPod-based background music system that plays in the common areas and entry room. This sets a good mood for visitors and allows for uninterrupted music playback. It was also an inexpensive solution as we used an iPod that was no longer in use and an amplifier that had been in storage.